Eyealike’s advertising: Bellevue startup Eyealike is pushing online advertising in a new direction.
The company today rolled out a contextual advertising platform that recognizes images in photos and videos — a person’s facial features, skin color, gender or age, for example — and targets ads to those images.
The company gives the example of an infant’s face in a photo — and says a website could serve up a Pampers or Gerber ad, or an ad for a financial service company that can help set up a college fund.
TechCrunch has more on the technology, noting that Eyealike is in talks with a large social network.
Seattle 2.0 list: Marcelo Calbucci puts together the latest Seattle 2.0 startup list, with Zillow.com, iLike, Robot Co-op, Pet Holdings and BuddyTV leading the way in terms of traffic. Calbucci also explains some of the changes to the list, noting that they now rank startups rather than individual Web sites.
Venture fund slow down: Just 55 venture capital funds raised $8.1 billion in the third quarter, down from 83 funds that raised $8.6 billion during the same period last year, according to The New York Times. The slow down comes as only one venture-backed company completed an initial public offering during the third quarter.
– Eric Engleman, eengleman@bizjournals.com

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