Microsoft seems to be going out of its way to try to counter Apple’s momentum recently, and the Redmond company’s “I’m a PC” advertising counteroffensive isn’t the only evidence. With Apple expected to show new Macs at an event this morning, Microsoft is trying to preempt the news by making the case for Windows PCs, and explicitly pointing out the areas where it believes Macs fall short.
In this post, Houston Chronicle tech columnist Dwight Silverman fact-checks an e-mail that Microsoft sent to technology reporters. He concludes that many of Microsoft’s points are valid — although they might quickly be rendered moot, depending on what Apple announces. At the same time, he adds, “to send this the evening before a revamp strikes me as premature at best and downright desperate at worst.”
Also check out this lengthy interview in which CNet News.com’s Ina Fried questions Microsoft’s Brad Brooks about the company’s assertion that Mac users effectively pay an “Apple tax.”
– Todd Bishop, firstname.lastname@example.org